A/B Testing Expert for Landing Page Conversion Optimization
We’re looking for an experienced A/B Testing Specialist to help us design, run, and analyze conversion experiments for different landing pages on FunWithFeet. Our goal is to determine which variations drive higher conversions and optimize our marketing funnel accordingly. Responsibilities: Set up and manage A/B or multivariate tests for multiple landing pages. Identify key metrics such as conversion rate, bounce rate, and time on page. Develop hypotheses and propose test variations such as copy, layout, call-to-action, or imagery. Implement tests using tools like Google Optimize, VWO, Optimizely, or similar platforms. Analyze results and provide actionable insights and recommendations. Document test outcomes and help refine ongoing optimization strategies. Requirements: Proven experience with A/B testing, conversion rate optimization (CRO), and web analytics. Familiarity with website analytics tools such as Google Analytics or Hotjar. Ability to create test plans and interpret statistical significance. Strong understanding of UX, landing page design, and marketing funnels. Experience working with adult or high-traffic websites is a plus. Excellent communication and data presentation skills. Deliverables: Setup and execution of A/B tests for at least two to three landing page variations. Detailed test report including data, analysis, and recommendations. Summary of insights for future optimization cycles. Apply tot his job