? Lead execution of the Adobe marketing capabilities and leveraging Adobe suites such as Adobe Analytics, Audience Manager, AEM, Target, and Adobe Journey Optimizer.
? Utilize a range of Adobe tools including Web SDK, XDM schemas, and Adobe Experience Platform tools for seamless data integration, analysis, and optimization.
? Collaborate across teams to integrate and optimize the usage of Adobe Experience Platform tools within existing systems and workflows to maximize efficiency and effectiveness.
? Contribute to the design and implementation of comprehensive data-driven solutions, ensuring alignment with business objectives and scalability.
? Implement robust data governance strategies, ensuring compliance with data privacy regulations and industry standards.
? Create and implement data-centric strategies in line with business objectives, utilizing Google Analytics (GA) and Adobe Customer Journey Analytics (CJA) to measure and enhance performance.
? Leverage CJA to derive actionable insights and trends from extensive datasets, enabling informed and strategic decision-making processes.