What you?ll do:
? Strategic Partner:
? Map out marketing and communication strategies that align with Polk goals?and make them happen?for all departments.
? Partner with leadership and peers to spot opportunities, position us as a leader, and stay ahead of industry trends.
? Help department leaders create and reach measurable goals in marketing-communications that maximize ROI and impact.
? Partner with Sales on Polk?s more complex pursuits with win themes, research, and assembly to continue growing our revenue, capabilities, and customer relationships.
? Co-lead crisis communications with internal partners for timely, consistent messaging.
? Ensure that Polk?s prequalification process across the board is consistent, accurate, and up-to-date with the latest in accounting, legal, safety, and TriplePoint information.
? People Leader:
? Lead and inspire a crew of marketing and comms professionals to do their best work.
? Encourage collaboration, innovation, and professional growth of employees, fostering Polk culture along the way.
? Lead department and ad hoc committees, pulling in the same direction with clear goals, KPIs, and creative energy.
? Brand Builder:
? Be the guardian of our brand, ensuring everything we do?from a social media caption, to a hat, to a multi-faceted campaign?is 100% Polk Nation.
? Craft engaging content and eye-catching thought leadership content.
? Tell the stories behind our projects, company, and people in a way that resonates with customers, the industry, and target audience.
? Safeguard and monitor the Polk reputation in public relations and crisis communications.
? Creative Capabilities:
? Dream up and execute bold, integrated campaigns (think digital, social, email, and beyond) to move the needle on employee engagement and financial goals.
? Showcase our wins, innovations, and industry leadership in a way that gets noticed.
? Lead corporate sponsorships and large events for the best execution and ROI.
? Bring fresh, relevant, and impactful thinking for a lean marketing-communications operation.
? Relationship Builder:
? Build strong connections and be a liaison with customers? marketing POCs, stakeholders, industry organizations, and media across Polk geographies.
? Be our face and voice at industry events, conferences, and trade shows.
? Ensure our communication efforts keep Polk Nation engaged and inspired.
? Drive internal communications for a more connected Polk, creating alignment with our Core Ideology and goals for employees.
? Support business development activity in our industry and geographies.
? Data & Analytics:
? Use market research and analytics to support enterprise strategy.
? Identify trends, track ROI, and optimize campaigns based on what works.
? Report to leadership and peers the impact of marketing-supported projects and communications channels.
? Lead in AI, the Airtable project management software, and Hubspot platform, leveraging technology tools to get more done.
? Evaluate marketing and communications processes for efficiency and relevance to the core operations.
? Budgets:
? Keep the marketing budget in check while maximizing impact.
? Manage vendors and third-party agencies to enhance the capabilities of the Polk Marketing-Communications Department.
? Help internal customers plan the budget for marketing-supported projects (annual team Christmas presents, employee recognition, etc.)
? TriplePoint Thought Leader
? Mentor and train TriplePoint marketing personnel to assist platform companies in their marketing, pursuits, or communications efforts.
? Create a consistent brand in communications efforts internally (incl. with equity holders) and externally.
? Special marketing-communications projects as necessary.
