Digital Strategy Consultant / Business Analyst / Journey Expert

Position Overview Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation. You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution. Key Responsibilities Strategic & Journey Definition • Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles. • Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation. • Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases. Requirements & Documentation • Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases. • Document segmentation logic, audience frameworks, messaging triggers, and data dependencies. • Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs. • Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront). • Cross-Functional Program Support • Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks. • Support backlog management with user stories and refinement for multi-solution Adobe programs. • Facilitate workshops, discovery sessions, and journey design sessions with client teams. • Ensure program cohesion and stakeholder clarity across delivery stages. Required Skills & Experience Adobe Platform Familiarity • Working knowledge of AEP, RTCDP, AJO, and CJA. • Familiarity with AEM Assets, Workfront, or Marketo is a plus. • Data & Analytical Skills • Ability to interpret data schemas, identity models, and event structures. • Understanding of segmentation logic, customer attributes, and behavioral signals. • Experience defining success metrics, measurement plans, and reporting requirements. Digital Strategy & Business Analysis • Experience translating business goals into technical requirements, journeys, or data-driven use cases. • Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies. • Ability to break down complex problems into structured frameworks and clear documentation. Soft Skills • Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences. • Consultative mindset with experience facilitating workshops or working directly with business stakeholders. • Highly organized and able to influence alignment across cross-functional departments. About Blue Acorn iCi Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results. Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us. Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement. Why Join Us? Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital. Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves. If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place. Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more! Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability. Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice. Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. 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